The Whitsundays expects greater interest from China thanks to some clever marketing by Hamilton Island.

Already one of Australia’s most popular escapes, Hamilton Island is expecting greater interest and bookings from China after striking a deal with Tencent, China’s largest online community with more than 780 million active users.
One of the first times the colossal social network has ventured outside of its home country, Tencent’s QQ provides its customers with a popular instant messaging software service reaching hundreds of millions of active users on its digital media platforms. The third largest internet company in the world behind global giants Google and Amazon, QQ.com is the ninth most visited website in the world.
Hamilton Island launched its official Tencent Weibo account, kicking off the partnership and commencing its strategic deep engagement with China’s affluent travellers of the future. Working closely with Tencent and Hamilton Island’s first Chinese ambassador Chao Xian Yang, Hamilton Island plans to build a strong Tencent Weibo community and fan base for the popular Whitsundays island.

Tencent Weibo advocates including Chinese supermodel Li Ya Hong, Hamilton Island ambassador Chao Xian Yang, Tencent Weibo executive Xia Yue and one lucky competition winner visited Hamilton Island in mid May to promote Hamilton Island on Tencent Weibo and take part in the Ultimate Instameet: Return2Paradise. The group experienced all the island had to offer, and shared the picture perfect paradise instantly with Tencent Weibo’s hundreds of millions of users. Considered the ‘Twitter of the East’, Tencent Weibo operates on the same 140 character system as Twitter. However, as Chinese characters carry more significance than English, a fuller, more meaningful conversation can be started which, when posted with images, is how Hamilton Island will achieve its biggest impact.
Hamilton Island’s senior communications manager, Sophie Baker, said China probably has more social media users than Facebook has worldwide.
“With China’s social media market nearly at one billion users, mostly on mobile, we are honoured to be partnering with Tencent Weibo to take Hamilton Island’s social media campaign to such a major growth market for Australia,” she said.
‘Hamilton Island’s inaugural Instameet last year exceeded all our expectations by starting a global conversation and reaching over eight million+ people through social media alone. For our Return2Paradise Instameet we now expect to surpass that number almost 100 times over, which is incredibly exciting.”
Ms Baker said Hamilton has been using Instagram, with its 100 million active users, as one of its primary platforms to distribute compelling imagery of Hamilton Island for some time now “in conjunction with Facebook, Twitter, Tumblr, Pinterest and YouTube for the global market”.
“When this combines with our exciting new Tencent Weibo partnership for the Chinese market, Hamilton Island’s social reach will be catapulted onto an entirely new level.
“Social media has become a modern-day postcard; a way to share your travel experiences instantly with friends, family and followers around the globe.”

New group options

In other news, fresh from securing the Australian Tourism Award in the business event category, Hamilton has introduced new signature dinners for groups including:

  • Underwater Sea Garden
  • Sand and Sangria on the Beach
  • Spanish Fiesta at the Yacht Club
  • Dinner on your own private island at Dent Island

Its popular Bohemes Nightclub is presently undergoing a major overhaul and is set to reopen as a chic new venue ready to stage Australian and international acts.
Check out Hamilton’s super special on the opposite page.


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