Vivid Ideas, part of Vivid Sydney (May 23 to June 9) is expanding in 2014.

Vivid Ideas will feature 15 signature events in 2014 with 12 keynote talks from designers including globally recognised designer and artist Candy Chang; media strategist and expert in unconventional marketing Ryan Holiday; Sara Critchfield, editorial director of Upworthy – the fastest growing media company of all time; global leader of the 4D printing movement Skylar Tibbits; and director Joshy D of REBEL8, one of the world’s most credible youth brands.

NSW Deputy Premier and Minister for Trade and Investment, Andrew Stoner, said the expanded Vivid Ideas program has a strong role to play in showcasing our creative industries to the world.

“The Vivid Ideas Exchange on Level 6 of the MCA is once again at the heart of the program, this year featuring creative ideas, public talks, industry seminars, conferences, workshops and debates, structured around eight ‘content clusters’, spanning digital media and design to architecture, animation, fashion to filmmaking, and beyond,” Mr Stoner said.

Vivid Ideas is again collaborating with Mumbrella, SPARC, Good Design Festival, Semi-Permanent and Sydney Film Festival, and new events Modulations and Remix at Carriageworks. There are also programs with external partners including Sydney Living Museums, University of Sydney, Carriageworks, Seymour Centre and Powerhouse Museum.

“Over 18 days Vivid Sydney will this year offer everyone a unique and very special experience of Sydney in winter, showcasing the many creative talents not only from NSW but from around Australia and across the world,” Mr Stoner said.

In 2013, more than 800,000 people came to Vivid Sydney, which is owned and managed by Destination NSW. The event contributed more than $20 million in new money to the NSW economy, and shone a spotlight on the state’s creative industries, establishing new connections and opportunities across the many areas of business that Vivid Sydney spans.

“This year for the first time, the harbour will join in like never before, with Harbour Lights – ferries and vessels decked out in LED lights as they pass through the world’s most beautiful harbour,” Mr Stoner said at the launch.

“The new CBD precinct Martin Place will dazzle audiences with giant light installations, and new Vivid programming at Carriageworks, the Seymour Centre, Sydney University and The Basement will take the event and its music content, into more locations than ever before.”

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