December 3, 2021 | By Bronwen Largier | Image: Tourism Australia
Destination Gold Coast won 104 conferences in the last financial year, worth an estimated $99.3 million for the region’s economy.
“In an undeniably tough year for our industry, it’s heartening to see these results which signal a positive outlook towards a robust recovery,” said Destination Gold Coast CEO Patricia O’Callaghan.
“Our industry has demonstrated how incredibly adaptive and resourceful they are when challenges arise, and this collaborative effort certainly reflects the determination of our sector to rebound and come back stronger than ever.
“There is a strong desire to meet and connect in person and we have been highly aware of this consistent sentiment across the industry as this demand will drive growth.
“Business events are a vital part of our visitor economy, particularly as they support Gold Coast’s economy from Monday to Thursday and during off-peak periods,” she said.
In the business pipeline, the Gold Coast has 144 business events scheduled for delivery in the region up to 2030, worth an estimated $191 million.
“The Gold Coast is a city coming of age in one of the world’s fastest growing regions, which is redefining our offering for business events,” said O’Callaghan
“Beyond our world-class infrastructure, natural environment, and extraordinary delegate experiences, we’ve also been quietly building a knowledge economy that will contribute significantly to strengthening our business events sector.”