July 22, 2022 | By Bronwen Largier
Nutritional supplement business Unicity is hosting its 2022 Unicity Global Leadership & Innovation Conference in Bangkok in the first week of August, which will see over 10,000 of the company’s distributors from more than 50 countries meet at IMPACT Exhibition and Convention Center.
The event is expected to have an economic impact of over $25.9 million in Australian dollars.
Thailand Convention and Exhibition Bureau (TCEB)’s senior vice president of MICE capability and innovation, Supawan Teerarat says the event will be the largest corporate meeting and incentive travel group hosted in Thailand since the country started lifting pandemic-era travel restrictions.
TCEB support helped secure the event for Thailand. TCEB provided a “partial subsidy” to the event as well as services like fast-tracked immigration clearance at Bangkok airport for Unicity event organisers and executives as well as an eased visa process for the event’s delegates through Thai embassies around the world.
“As the COVID-19 situation abated and business travel and tourism resume worldwide, we are mobilising our resources to attract more MICE events to Thailand,” said Teerarat.
“International corporations are confident that Thailand is ready to host events of all sizes because we have all the necessary controls and support in place.
“TCEB’s collaboration with various government departments and MICE organisations are bearing fruit – we are witnessing an upswing in corporate meetings and incentive groups coming to Thailand.”
Thailand is forecasting visits from 25 international corporate meeting and incentive groups between July and September this year, with more than 15,000 delegates travelling from India, Singapore, Malaysia, Indonesia, Vietnam, Australia and the UK.
President of Unicity International Christopher Kim said the last time Thailand hosted the event in 2014 it was a great success.
“With utmost confidence in Thailand’s strong economic potential, along with the country’s reputation as a dream destination of travellers worldwide, the conference will draw more than 10,000 Unicity distributors from more than 50 countries across the world with the common goal to make life better for all,” he said.
“In addition, the conference will demonstrate Unicity’s business growth and success in the fast-growing market of Asia and will benefit the overall economy for Thailand.”
Pattaya and Phuket are also set to benefit from the Unicity event as post-conference touring destinations.