September 9, 2022 | By Bronwen Largier
Thailand is expecting potentially more than 100,000 meetings and incentives visitors by the time 2022 is out, as group business surges back.
As it eased its border restrictions, over 68,000 group visitors travelled to Thailand between April and June and in August, Bangkok hosted its biggest business event of the pandemic, hosting 10,000 delegates for the 2022 Unicity Global Leadership & Innovation Conference.
Thailand Convention and Exhibition Bureau (TCEB) has 4,143 delegates scheduled to attend events in Thailand in September, and 87 business leads representing 30,700 delegates in the pipeline for October to December.
As MICE business returns, Bangkok, Phuket, and Pattaya are the top destinations for groups travelling to Thailand.
“As we emerged [from the challenges of the first years of the pandemic] with a greater sense of our strengths and weaknesses, we are more aware than ever that great product quality and variety are key to a destination’s appeal,” said TCEB’s president, Chiruit Isarangkun Na Ayuthaya.
“TCEB will be working with our industry partners to translate our resources, creativity, and market insights into winning products that match the evolving needs of planners and visitors.
“Now that Thailand has fully reopened for MICE and our industry is going all out to woo the world, we are heartened to see the strong response from planners near and far.”