THAILAND – The Thailand Convention and Exhibition Bureau (TCEB) is prioritising the development of the Asian MICE market on India by focusing the first of its three road shows on three fast-growing cities: Combiatore, Mangalore and Pune.

The road show will provide a platform to present TCEB’s latest MICE information, products, and services to India’s business community, as well as offer an opportunity for Indian organisations and MICE operators to build new business alliances and partnerships.

It will also “build awareness within India of Thailand’s potential as a cost-effective destination for corporate meetings of all scales”, according to Thongchai Sridama, acting president of TCEB.

Organised jointly with the Tourism Authority of Thailand, Thai Airways International Company Limited, promotional campaigns including subsidies of up to US$33,000 for corporate clients running events of over three days for more than 1,000 delegates will be offered to 152 potential buyers expected to be in attendance.

The road show is forecast to attract approximately 24,500 MICE visitors to Thailand from these three cities, generating revenues of US$70 million. TCEB is also planning to extend promotional activities to include road shows in other Indian cities such as Bangalore and Hyderabad.

Indian MICE groups already confirmed for 2013 include Amway, which will hold its 15th Anniversary 2nd Generation Business Trip in Pattaya with roughly 3,500 delegates.

“The Indian MICE market is expected to see annual growth of 5 percent per year, with around 41,000 visitors to Thailand in 2013,” Thongchai said.

India has been projected to become Thailand’s most important MICE market, with earnings to reach over US$1.83 billion this year. It was Thailand’s largest MICE market last year, with TCEB targeting Delhi, Mumbai, and Bangalore and resulting in over 39,000 MICE visitors from the country to Thailand.