The Star Event Centre is placing greater emphasis on collaboration with other key local venues following the closure of the Sydney Convention & Exhibition Centre.
It was a huge first year for The Star’s Event Centre, generating more than $5 million in revenue, hosting more than 200 events and welcoming in excess of 150,000 guests.
Corporate clients including the Commonwealth Bank, Woolworths, St George Bank, ATEC, Business Chicks, American Express, and Ernst & Young utilised the venue for a range of events.
Other high profile programs included The AACTA Awards, The Starlight Foundation Dinner, The Thomas Kelly Youth Foundation launch, The Premiere of Brad Pitt’s World War Z movie, The Great Australian Dinner featuring Rene Redzepi, David Chang from Momofuko and 10 of the best chef’s in the country, along with The Caravan and Camping Exhibition, and international performances from Ricky Martin, Seal, Garbage, and Alicia Keys and the ARIA Awards.
“The reason why I like to return to The Star as much as possible is the staff and their level of service,” says supplier relations manager at ci events, Caroline Gair.
“You feel as though you are being looked after by your own personal team and always feel welcome.”
The Event Centre was the final component of The Star’s $870 million redevelopment, which now makes it the only integrated resort in Sydney.
Future event activity is looking strong for 2014, and perhaps even more so since the closure of the Sydney Convention & Exhibition Centre for a period of three years at the end of 2013.
The Star’s Marco Warren, director of sales, believes that greater collaboration between local venue operators will ensure that Sydney remains open for business during the convention and exhibition centre’s redevelopment.
“The Star is perfectly positioned to offer integrated facilities for large-scale events, offering luxury hotel and apartment-style accommodation at The Darling and The Astral as well as award-winning restaurants, spa facilities, and a broad range of conference and meeting space across the property – in addition to The Star Event Centre,” he said.
“The Star is working in collaboration with the new exhibition space at Glebe Island and established operators including Doltone House and Dockside Group to ensure business continuity in the coming years. We will be looking to secure a number of new events across our properties in this coming year,” Mr Warren said.
The Star Event Centre is currently collaborating with Sydney Exhibition Centre @ Glebe Island and Dockside Group on large conferences and exhibitions that will be using the exhibition space at Glebe.
Dockside Group’s executive director of sales and marketing, Beverley Parker, is in agreement with Mr Warren, believing that collaboration is important to achieve the high level of customer satisfaction that visitors to Sydney have come to enjoy.
“Dockside Group is firmly committed to doing its part to ensure Sydney continues to attract the high calibre events it has enjoyed in previous years,” she said.
“With the addition of two exceptional new facilities – our new floating venue, Dockside Pavilion Darling Harbour due for completion in mid-2014, and the Sydney Exhibition Centre @ Glebe Island opening for business this month – the meetings and events industry is in an optimum position to deliver excellent experiences for major events over the next three years.
“Whilst we will have the infrastructure to support the large event demand, it’s important as an industry we take a unified approach to ensuring our collective vision for success comes to fruition.”
General manager of Sydney Exhibition Centre @ Glebe Island, Malu Barrios, is also conscious of The Star Event Centre promoting Sydney as a united front.
“It is heartening to see industry partners working as a combined force to send out the message loud and clear that Sydney is very much open for business,” she said.
In terms of events for 2014, The Star is continuing to work with major partners such as Fairfax Events for Good Food Month, the AACTA Awards (the event is secured for the next four years), Sydney Festival, and a range of corporate clients.