NSW Deputy Premier and Minister for Trade and Investment Andrew Stoner said recently that Sydneysiders should be very proud of this year’s Vivid Sydney Festival.
Mr Stoner said initial results for the 18-day festival of light, music and ideas revealed Vivid Sydney delivered new record crowd numbers, global media coverage in more than 150 countries, and tens of millions of dollars in new business generated during the event.
“Now in its fourth year, Vivid Sydney has firmly established its credentials as a ‘must see’ global event and positioned Sydney as a place to do business for the creative industries during the festival period and beyond,” he said.
“Early results from the research into Vivid’s industry events indicate that it provided the ideal environment for business to be conducted, with around 100 industry and sector-focused events yielding many new relationships and investments.
“Preliminary feedback has suggested that deals signed between creative industry businesses during Vivid will be worth tens of millions of dollars. Furthermore, hundreds of newly formed relationships between creative industry professionals were developed at Vivid from which significant future business is expected to come.”
Images and articles about Vivid Sydney were broadcast and published around the world from Moscow to Mongolia, showcasing not just the impressive URBANSCREEN work on the Sydney Opera House sails, but many of the more than 60 light art installations by artists from all over the world.
The Vivid LIVE music program at Sydney Opera House featured special performances by Florence + the Machine, Janelle Monae and Karen O’s Stop the Virgens among others, attracting more than 37,000 people to 26 ticketed events over 10 days and generating a $2.4m gross box office. Audiences also connected with Vivid LIVE at Sydney Opera House on the web, with more than 1.2m views to date of exclusive online content, including 900,000 views of performances live streamed on YouTube by The Temper Trap, Amon Tobin, Imogen Heap and URBANSCREEN’s Lighting the Sails.
The Vivid Ideas Exchange doubled to more than 100 events in 2012, wrapping up with more than 7500 people attending 14 days of talks and events.