Singapore’s vibrant mix of cultures is often downplayed beneath a glamorous display of modern infrastructure, skyscrapers and landmarks that grace the local skyline.

From the ethnic quarters of Chinatown and Little India to the hidden treasures of Joo Chiat and Armenian Street, incentive groups can explore the different enclaves and gain insights into the cultures that are within the garden city.

Incentive planners can include a Peranakan Trail for groups to learn more about the intricacies of the Chinese-Malay heritage. The trail can include a trip to Peranakan Museum for a full cultural immersion, a stroll through Spice Garden and down the streets of Joo Chiat, which is typically associated with Peranakans and Eurasians.
Groups can incorporate scavenger hunts in search of jasmine flower garlands, massage oils or fabrics in the authentic Little India enclave. Include a ride on a trishaw as part of the activity, allowing groups to soak in the olden-day charm and fragrances of spices on wheels.

Visit the bustling colourful precinct of Chinatown, where family-run goldsmiths, medicinal halls and rows of pre-war shophouses are just as prevalent as stylish bars and upmarket restaurants. Factor in time for an adventure for groups to track down the popular Tong Heng Confectionery and Kwong Chen Beverage Trading.

Groups can make their way to Kampong Glam, featuring traditional stores selling carpets, household wares and textiles, restaurants and Malay heritage sites. Drop by the Malay Heritage Centre to learn about the Malay history and culture, and the alleyways filled with rattan furniture shops, shisha joints, independent boutiques and quirky fashion outlets.

All about art

Incentive groups can learn about Singapore’s vibrant arts scene, which comprises many art museums, galleries and exhibition spaces. From Singapore Art Museum and Esplanade Theatres to the independent art centre The Substation, art and culture enthusiasts can soak in the wide selection of works created or curated by local talent. Additionally, check out Asia’s up-and-coming contemporary arts destination Gillman Barracks, which features collections of world-renowned artists from well-established galleries across 10 countries.

Groups heading to Singapore on dates that coincide with specific art-related festivals and events can find themselves sitting right in the heart of the activity. Groups can hold a gala dinner set against a backdrop of the annual Singapore Night Festival, a nocturnal extravaganza of spectacular aerial performances, installation artworks, music and dance, or book out a private tour during the Singapore Biennale, a pre-eminent platform for international dialogue in contemporary art.

For the local events calendar in Singapore, visit