Former arinex manager, Karine Bulger, has an exciting new venture which can take groups on the incentive of a lifetime to the U.S. Super Bowl.

Australia’s estimated $5 billion incentive industry is attracting international interest, with the official hospitality partner of the NFL, On Location Experiences, recently announcing its plan to target the Australian corporate market through the appointment of Australian-based company, Insider Experience as its first authorised agent in Australia.
The appointment will provide corporates and high-end major event goers with access to the world’s biggest annual sporting event, the NFL’s Super Bowl, which this year in Houston attracted a global viewing audience of 112 million and generated more than US$15.5 billion in spending.
The Super Bowl provides a week-long sporting and entertainment spectacle, the likes of which cannot be experienced anywhere on our shores.

Some Fast Facts on the Super Bowl:

It is held at the same time each year – usually the first Sunday in February
Super Bowl host cities are determined years in advance, with the bidding process similar to that of the Olympic Games
The Super Bowl is measured in Roman numerals because a football season runs over two calendar years
Super Bowl Sunday is the second-largest day for food consumption in the U.S. with Thanksgiving being the first.
On Location Experiences CEO, John Collins, says: “Australia is a growing market for American Football, so the appointment of Insider Experience was critical to ensure that corporate customers in Australia wanting to experience the Super Bowl have unprecedented access directly from the NFL, including exclusive game day access, pre- and post-game parties, on-field celebrations and meet and greets with NFL Legends.”
The lineup for Super Bowl locations and dates are:
2018   4 February    Minneapolis
2019   3 February    Atlanta
2020   2 February    Miami m
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