Global – Starwood Hotels & Resorts Worldwide, Inc. has announced that it will stop procuring shark fin for all properties from July 2014, with a goal to completely eliminate the consumption of the ingredient across its global portfolio by the end of this year.

The group first removed shark fin from its public menus in 2012, working with hotel owners and partners around the world to institute an outright ban on the dish and reduce overall global purchases of shark fin by 79 percent in the past two years.

Starwood’s Sustainable Food & Beverage Policy also includes the exclusion of threatened seafood species such as whale and sea turtle from all its menus.

Frits van Paasschen, president and chief executive officer of Starwood, believed that economic growth and the well-being of society are inextricably tied to the health of the environment.

“Our worldwide ban on shark fin represents an important, environmentally responsible step to aid in the collective goal of marine preservation.”