From today the iconic Sheraton Noosa Resort & Spa has been rebranded Sofitel Noosa Pacific Resort.

The arrangement comes after a management agreement between AccorHotels and owners of Noosa Pacific Hotel Pty Ltd.

Under Accor’s luxury Sofitel Hotels and Resorts brand, guests at the 176-suite resort with an unrivalled position on Noosa’s famous Hastings Street can expect to be greeted with a ‘Bonjour’, along with tailor-made services with French touches.

In 2013 Noosa Pacific Hotel Ltd. undertook an extensive, multimillion dollar renovation and now Sofitel will introduce the brand’s distinctive style, which blends local culture with the art of French living, celebrating the elements of design, gastronomy, culture, events and well-being.

The property will also join AccorHotels’ global loyalty program, Le Club AccorHotels, while all existing bookings will be honoured and Starwood Preferred Guest loyalty members will receive their equivalent tier rewards benefits when checking-in to Sofitel.

Chief Operating Officer AccorHotels Pacific, Simon McGrath, said “The signing of Sofitel Noosa Pacific Resort is a strategic addition to our luxury portfolio, with Noosa a prized international and domestic resort destination. We are confident the resort will benefit from the strong presence of the Sofitel brand in many of Australia’s feeder destinations, including Auckland, Bangkok, Beijing, Macau, Mumbai, Singapore, Shanghai, London and Paris,” he said.

Sofitel Noosa Pacific Resort will be the second hotel that AccorHotels manages for the owners, joining Novotel Sydney Manly Pacific.