China – Reed Exhibitions Greater China has signed a MoU for strategic cooperation with the Chengdu Municipal Bureau of Exposition (CCPIT Chengdu) to continue joint promotional efforts and support to further strengthen the local exhibitions industry.

The two parties have agreed to continue working together in the long term through regular high-level consultations and exchanges. It also includes promoting a range of activities, which includes information sharing, executive and line staff training, and enhanced support for Reed’s Chengdu-based events related to the electronics manufacturing, medicine and medicinal equipment, gifts and homeware sectors.

The cooperation is believed to help Chengdu leverage Reed’s expansive network in attracting more events to the city, while further developing Reed’s presence in the Western region of China.

Reed’s signing of this MoU follows one signed with CCPIT Shanghai last July.