Online business directory Queenstown.com recently launched a new events page that automatically syncs to third party websites.

Launched in 2004 as a one-stop-shop business directory and local information source, Queenstown.com highlights the best places to stay, eat and play in Queenstown, and the newly-created events page is set to be the town’s leading source of information for local events.

The new page also provides an RSS feed that local businesses can easily download to their own website free of charge.

Queenstown.com technical director Uan Spijkerbosch (pictured in centre) said the new service would not only be the most comprehensive events directory available but also offer new data and information for hotels, motels, lodges and B&B’s websites.

“Through our work with local accommodation providers we realised that many faced the same problem. They wanted to create regular and relevant new content on their website in order to drive traffic, offer visitors relevant information and improve their search engine ranking,” Mr Spijkerbosch said.

“This provides regular and relevant new content, saves business-owners trawling multiple sites for ‘what’s on’ information, and enables them to create ‘reasons to visit’ packages on their sites based around events.”

A number of local businesses, such as Lomond Lodge, Coronation Lodge, and Prestige Tours are already using the service with great feedback so far.

Lomond Lodge owner, Lee Exell, said the service delivered “up-to-date event information at a click of a button”.

“The new Queenstown.com feed gives us access to detailed events information and added real value to our website. It’s so easy to use and means we’ve been able to focus on creating packages around key events such as Winter Festival and the NZ Open.”

Events listed on Queenstown.com will be shared regularly via social feeds including Facebook, Twitter and Google+.

As part of Queenstown.com’s growth plan it will also unveil free information feeds for local weather updates, web cams, flights, news and snow reports later in the year.

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