November 26, 2021 | By Joyce DiMascio | Image: Park Hyatt Sydney
In part two of micenet’s chat with Kate Atkinson, Hyatt’s Regional Vice President of Sales and Marketing for the Pacific and Indonesia, Atkinson talks about how the market is responding to the easing of travel restrictions and lockdowns and what she loves about working in the sector.
Missed part one? Read it here.
What are forecasts like for the coming three, six and 12 months?
We believe local tourism will continue to lead the way in the initial stages of recovery over the next few months. Therefore, we have shifted our focus from global to interstate tourism.
In this quarter, we are rolling out some key recovery strategies. For example, our flash sale campaign recognises that the locals’ interest in exploring on their own has spiked, and domestic tourists have become more creative in identifying value for money experiences.
As restrictions lift, we also see people coming together over meals and drinks and we have always prided ourselves on providing exceptional F&B experiences. Because of the responsiveness and creativity of our hotels, we see that the food and beverage revenue across properties has experienced promising growth with rising demand from local residents.
As international borders continue to open to double-vaccinated travellers with no quarantine [for the] UK, US, and Thailand as well as [the] travel lane with Singapore, we feel optimistic about the return of international travel in the next six months.
How will guests be kept safe?
Safety has always been a top priority at Hyatt. We understand guests’ heightened concerns and have rolled out a global ‘Safety First and Wellbeing Always’ initiative, underscoring our commitment to the highest standards of hygiene and cleanliness to ensure the safety and wellbeing of our guests and colleagues.
All our 165+ hotels in Asia have received Global Biorisk Advisory Council (GBAC) certification, a gold standard of prepared facilities, showing we have established and maintained a cleaning, disinfection and infectious disease prevention program. We also have a Hygiene and Wellbeing Leader at each property to ensure that our hotels adhere to new operational guidance and protocols for sanitary, safe and healthy hotel environments.
Hyatt has also accelerated our contactless technology – that means guest can check in, order online newspapers and magazines, mobile room entry, check out and pay all at a click of a button via the World of Hyatt app.
For Hyatt, it’s about providing contactless care – something guests cannot see but they can feel it. We will continue to develop and finetune the contactless technology to ensure both guests and colleagues feel safe.
What do you love about working in the hotels and hospitality sector?
Creating experiences for guests. Whether that is for a night away for a leisure guest or a gala event for 500 people.
I love this industry as it is focused on positive experiences and creating memories through creativity and human connection.
What advice would you give to those considering a career in the sector?
You can explore so many opportunities within the hospitality and hotel sector.
A hotel…involves business management, sales, marketing, finance, operations [and] culinary and you can experience many of these throughout your career in a hotel. You also can explore the world within the hotel industry – the opportunity to travel and work is something that many other industries cannot provide.
Who has inspired you most in your career?
Female leaders in the hotel industry who have families and careers and have managed to perfect a true work-life balance.
The hospitality industry is tough and can be long hours given it is an industry that is 24/7. Being able to perfect harmony between home and work is key to success and I have many female mentors – mothers and wives who have inspired me along the way.