SOUTH KOREA Recognising the potential of South Korea as a MICE destination and travel hub, Pacific World is bringing its expertise to the country through a strategic partnership with local inbound expert Kims Travel Co Ltd.

Founded in 1991, Kims Travel specialises in the arrangement of ground services for large congresses and conferences.

CEO of Kims Travel, Chun C Kim, said that Korea has become a much-coveted destination for international conferences, meetings and incentive solutions in recent years due to its versatility.

UIA statistics from 2011 have ranked South Korea as the sixth most popular country for international meetings, while Seoul was ranked the fifth most popular city for international meetings, ahead of Tokyo, Barcelona, and Berlin.