The recent Alice Stampede mega-familiarisation event held in Alice Springs from September 12 to 15 has inspired rave reviews from the 18 participants.

“I must say that I am sold on this location. I love Alice! It offers such a beautiful cultural experience for both Australians and overseas guests, whilst ticking all the boxes for accommodation, conference centre, great food and great experience”, said Tara Cross of Estrela Events.

This comment was typical of the post-event feedback received, with at least six planners indicating that they would definitely be returning to The Alice with an event in the future.
The four day famil program was a joint initiative of the Alice Springs Convention Centre and the Northern Territory Convention Bureau (NTCB).

It showcased the quirky, cultural and business aspects of Alice Springs, plus a broad range of activities and venues. Business sessions highlighted some of the extraordinary local speakers and the breadth of potential industry linkages which could assist to attract conferences. Indigenous cultural experiences and a range of CSR activities also left participants impressed at the options open to them in The Alice.

The hosted group included professional conference organisers and incentive specialists as well as representatives from the corporate and association sectors, with participants flying in from Brisbane, Sydney, Melbourne and New Zealand. Some of the program highlights included hot air ballooning over the desert landscape to see a spectacular sunrise. Another was the bike ride from Anzac Hill in the heart of town to the Alice Springs Telegraph Station where a mini ‘Henley on Todd’ regatta was staged in the dry Todd riverbed.

A special touch throughout the famil included participants being provided with their own personalised “coffee or tea to go” on a number of occasions, with their individual beverage preferences having been sought at registration time.

All Alice Stampede participants stayed in the new room 66 premium wing of Lasseters Hotel Casino, where a brand new restaurant to be called “Tali” is nearing completion.

Director of Business Tourism with the NTCB, Scott Lovett, said “We’ve been delighted with the feedback received about the Alice Stampede event. The participants have been effusive in their praise, not only of the famil program but also the products and experiences they have enjoyed. Without exception, they have all indicated they never dreamed that Alice Springs offered so much for conferences and incentives.” m

For more information on Alice Springs and the Northern Territory visit