Melbourne Convention Bureau CEO Karen Bolinger says no idea is off the table for AIME 2019 following last week’s announcement that the show will fall under new management beyond next year.
Talk 2 Media and Events has been give the contract to run the event from 2019, headed up by Stephen Malbourne and Matt Pearce, who sits on the boards of both the Business Events Council of Australia and the Exhibition & Event Association of Australia.
A big challenge but one that will have to be addressed is the diversity of exhibitors. In its 25 year history the mix of exhibitors has been dwindling, with the bulk now consisting of destination bureaux, hotels and technology companies.
Ms Bolinger told micenet the MCB was “working carefully not just for the future, but also for the 2018 show to ensure we have a good representation from the whole of industry”.
She said Talk to Media brought to the table an innovative and creative approach and, with a proven track record of success and an in-depth understanding of the business events industry and global landscape, were highly impressive.
“Before Matt set up Talk 2 Media in March 2016, he was the managing director of one of the biggest exhibition organisers in Australia, Diversified Communications heading up their Asia-Pacific businesses in Singapore, Thailand, Hong Kong and India as well as Australia. Due to this, Matt has a sound knowledge of how AIME as an Asia-Pac event needs to be run,” Ms Bolinger said.
“We are looking at how we can reinvent AIME to ensure it is fostering connections and inspiring ideas in a vibrant and highly connected environment. However, right now our focus is on delivering a successful 2018 show that will connect the right buyers with the right exhibitors to produce great outcomes from new business connections.
“We will share details of the 2019 show after the delivery of what is set to be a fantastic AIME 2018.”
Talk 2 Media’s Matt Pearce told micenet success for any tradeshow really relies on three main components working well individually and collectively: education, entertainment and commerce.
“To attract the right number of visitors and exhibitors is obviously key and we will work hard on getting the mix just right,” he said.
One aspect Ms Bolinger would confirm is that the PSA program would continue in 2019.
“Talk2 Media are exploring new systems and looking for improvements along the way. We are looking forward to exploring their proposals and we anticipate new features AIME 2018 is being managed by Reed Exhibitions with event director, Ian Wainwright saying the company was forging ahead with plans for a great event.
“We are committed to delivering a high impact and memorable show with some major announcements on the horizon highlighting the opportunities AIME will present for hosted buyers and exhibitors in 2018,” he said.
“Reed is proud to have a strong history working with MCB for so many years to deliver AIME and we look forward to a successful 2018 show in February. We sincerely hope the show continues to grow and develop and that AIME’s success continues. We will be working closely with our colleagues at Talk2Media to ensure a smooth handover.”
AIME 2018 will be held at the Melbourne Convention & Exhibition Centre from February 20-21.