The arrival of SeaDream in Asian waters from October 2013 to April 2014 could see more small incentive groups travelling north from Australia.
BY BRAD FOSTER
SeaDream president Bob Lepisto reports the company already has one Australian group confirmed for its Asian water cruises, and expects further bookings in coming months because of its price competitiveness and size – one cruise can take a maximum of 112 guests.
He says 20 per cent of SeaDream’s business is meetings and incentives, and the company already has a strong rapport with the Australian market for cruises around the Caribbean, Costa Rica and Mediterranean.
“We’ve enjoyed a great participation from the meeting and incentive world over our 12 year history either in whole yacht charters or where companies bring a small group onboard,” he explains.
“We’ve already had one Asia voyage chartered out but we still have quite a few available. The reason we believe that Asia is well suited to the Australian market is the proximity to Singapore and of course the fact that we can only take a maximum of 56 couples and have a ratio of staff to passengers of one to one.
“We market ourselves as yachting not cruising and we really put up a product that feels as close to a private yachting experience as you can get. We have all the yachting toys onboard – stand-up paddle boards, wave runners, multiple zodiacs, multiple kayaks, hobie cats, and lasers.
“We’ve already done well in the incentive sector in Australia and we believe that these Asian-based voyages will be equally as popular.”
Mr Lepisto says the company prides itself on making exclusive charters or small groups who are part of a cruise voyage feel special.
“With our size, even if a company takes 10 state rooms [20 people] that’s 20 per cent of the yacht and they’re a very important group onboard. When they charter with us they can do anything from having their logo at the bottom of the pool to branding all the menus with their company logo, flags, whatever they like. For a luxury automobile company we put their concept car over our pool for their entire voyage.”