Australia – A 1000-pax incentive business from Taiwan has chosen Melbourne as the destination for a four-day programme, which will inject an estimated AUD$4.5 million into the state’s economy.

Shin Kong Life Insurance Company will be flying employees into Melbourne this April for an incentive travel reward programme, which will include the company’s 2014 Agency Summit Conference.

“Melbourne’s multi-ethnic community; its lifestyle, food, and coffee culture; reputation as a safe and secure city; combined with the very strong support from Melbourne Convention Bureau (MCB) were the main reasons we chose Melbourne as the destination for the 2014 Agency Summit Conference and incentive programme,” a Shin Kong spokesperson said.

Committed to its corporate social responsibility, the group will be planting trees on Philip Island, as part of the incentive programme which will also include the exploration of Melbourne’s laneways, arcades, and gardens. The itinerary will finish with a gala dinner at one of the city’s exclusive venues.

MCB’s CEO, Karen Bolinger, said this is the first time in 10 years that Shin Kong has decided to reward such a large incentive delegation outside of Asia.

“With its programmes limited to 250 in previous years, MCB is proud to have secured this business for Victoria to reward Shin Kong delegates with the once-in-a-lifetime, bespoke experiences our state has to offer,” she said.