Chairman of Business Events Council Malaysia (BECM) Alan Pryor has called on the Malaysian government to better engage with the country’s business events industry so that mutual economic recovery goals can be established.
Recent findings by BECM have confirmed that since the pandemic begun in 2020, all venues experienced at least an 85 per cent decrease in events, resulting in at least a 75 per cent plunge in revenue compared with 2019.
Mr Pryor said that a more consistent communication channel is required between government and the industry to discuss how venues can help rehabilitate the country’s economy.
“2020 was a tragic year for the industry and it continues to be so as the industry is unable to operate in line with government restrictions,” he said.
“With vaccines finally coming within reach, giving way to herd immunity, potentially allowing us to put the uncertainties behind us, the pent up demand for meetings, conferences and business events will supersede the supply.”
Mr Pryor concluded by urging the government to consider a phased approach to the resumption of business events in an effort to stimulate Malaysia’s cities, local businesses and the economy.