Players in Malaysia’s business events sector have gotten the recognition they deserve in the first awards ceremony dedicated to MICE excellence, leadership, professional standards, innovation and best practices.

By Kristie Thong

Malaysia’s business events sector finally had its voice heard this year. The growing recognition amongst both private and public sectors as a key contributor to the economy was encapsulated in the rAWr Awards, which stood for Recognising Award Winning Results aimed at recognising excellence, leadership, professional standards, innovation and best practices within the industry.

Organised by Malaysia Convention & Exhibition Bureau (MyCEB) in collaboration with the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS), the ceremony was held at Kuala Lumpur Convention Centre in September and graced by the Minister of Tourism and Culture, Dato’ Seri Mohamed Nazri bin Tan Sri Abdul Aziz.
In a speech, Dato’ Seri Mohamed Nazri said Malaysia’s success as a global business events destination will be determined by how local industry players constantly innovate to improve product offerings.

The awards will benefit business delegates visiting Malaysia, commented Secretary General of Ministry of Tourism & Culture and Chairman of MyCEB, Datok Dr Ong Hong Peng, who added that the awards ensure quality and international standards are maintained throughout the industry.
The rAWr award ceremony comprised 20 categories, including main categories such as Best International Conference Award, Best Trade Exhibition, Best Incentive Programme, Best Environmental Initiative Award and Best Event. Companies that bagged awards in these categories include Console Communications Sdn Bhd, C.I.S. Network Sdn Bhd and Malaysian Exhibition Services Sdn Bhd, Pacific World Kuala Lumpur, Radius Exhibits & Interiors Sdn Bhd and X2 International Imagix Experts.

The Minister’s Award for the Business Events Industry, also the most prestigious award of the night, went to Sarawak Convention Bureau Chairman, Y.B. Dato’ Seri Dr. Muhammad Leo Michael Toyad, in recognition of his outstanding performance and contribution to the industry.

“I believe that Business Events has made a difference to our country. In terms of infrastructure developments, trade and export promotion and moreover, enhancing the business and professional communities. It has definitely brought on more opportunities for knowledge exchange and enhancement of [the] local talent we already have,” he said.
MyCEB chief executive officer, Zulkefli Hj Sharif, congratulated the winners saying: “These wins are set to create a benchmark for business events players to consistently provide the best services and products to meeting and event organisers as well as attendees choosing Malaysia as their business events destination. MyCEB believe that apart from promoting the country internationally, it is also important for us to recognise and honour local industry players. These are the people who are creating an impact to attract our global markets.”