By Gerardine Donough-Tan

Three UFI-certified exhibitions were held concurrently in Macau for the first time, for synergy and to enhance their professional brand image. From October 22 to 24, the 25th Macau International Trade and Investment Fair, Macao International Brand Franchise Exhibition 2020 and 2020 Portuguese-speaking Countries Products and Services Exhibition (Macau) joined forces and also successfully tested the hybrid model.

The physical exhibitions featured more than 1,100 exhibitors and about 1,200 booths occupying 25,000 square metres at The Venetian Macao. Besides on-site negotiation and matching, the exhibitions added cloud-matching and cloud-signing services. The three online exhibitions drew 1,100 exhibitors and over 4,300 exhibits. Some 670 talks were arranged offline to help exhibitors and merchants discuss cooperation through the exhibition platform.

More than 50 forums, conferences and meetings were also held during the three days in online and offline formats.