The second outing of the Luxperience exhibition in Sydney in September closed on a high according to organisers, with plans to grow the event by 50 per cent in 2014.
More than 300 buyers met with 148 exhibitors over three days, with representatives from 47 countries attending.
Outgoing CEO, Helen Logas, said the 2013 event was 50 per cent up on the 2012 event, and plans were to grow that by another 50 per cent in 2014.
At the close of the event Luxperience organisers had a commitment from 80 per cent of exhibitors to rebook for next year.
Ms Logas said the venue was a clear winner in the success of the event, allowing travel buyers to enjoy the iconic Sydney Opera House and Harbour Bridge, even while conducting business.
But with the anticipated growth of the show the event has been moved to Pier 2/3 at Walsh Bay in 2014.
Luxperience’s niche focus on high-end travel is key, according to the director of Navigate Oceania, Karine Thomas.
“There is no other show that’s held in the southern hemisphere that has the level of luxury buyers attending as this show does,” she said.
Smartflyer CEO, Michael Holtz, based in New York, said American buyers should take notice of this event.
“The potential is huge. The airlift is there now. You have four different airlines from LA to Sydney, plus Air New Zealand [flies from LA] to New Zealand. American agents need to sell Australia.”
Last year an estimated $4 million of business was contracted within two months of the show, with that figure expected to be exceeded this time around.
In related news, director of sales and partner alliances, Lindy Andrews, has been promoted to CEO of Luxperience, with Helen Logas taking a self-appointed background role.
Former sales manager, Eric Lewanavanua has been promoted to director of sales and strategic partner alliances.