Luxperience, the luxury and experiential B2B travel show for Australasia and the region, is now wait-listing buyers due to heightened demand for the sold-out event, which takes place 1-4 September 2013 in Sydney.
“We’ve had to wait-list some buyers to ensure that business exchanges during the event remain high quality and generate maximum return for exhibitors,” said Michelle Papas, director of marketing and buyer relations at Luxperience, which is being supported by Tourism Australia.
Up to 26,000 buyer-seller meetings will take place during the event. To cope with demand, Luxperience has added more premium space for exhibitors at the entrance to the venue, the Overseas Passenger Terminal on Sydney Harbour.
“Over 160 exhibitors have registered so far,” said Lindy Andrews, director of sales & partner alliances at Luxperience. “We’re at capacity. Our emphasis is now on maximizing the business opportunities of the B2B interactions on site.”
Luxperience organisers said there had been a noticeably large increase in buyers from North and South America, boosted by more frequent and direct trans-Pacific flights.
Ms Papas said that results from the inaugural event in 2012 identified over AUD$13 million worth of bookings in the first month after the show.
This year a new software system has allowed Luxperience to offer pre-selected appointment schedules that were at capacity more than two weeks before the show starts.
“The line up of buyers are looking even better than last year,” said Karine Thomas, director of Navigate Oceania which promotes high-end trips to elite villas and yachts in the Cook Islands, Fiji and New Zealand. “Targeted buyers, decision makers, and influencers — Luxperience 2013 has done well.”
Further information: www.luxperience.com.au