March 18, 2022 | By Graeme Kemlo

Adelaide Convention Bureau (ACB) has chosen a unique way to introduce AIME attendees to all the new developments in the city since the pandemic began – it has gamified a virtual site inspection which can be played on a giant screen.

ACB general manager of sales and marketing Nic Mercer explained that the game had been developed from a sophisticated 3D data mesh the City of Adelaide designed to enhance the experience of visitors to the International Astronautical Congress in 2017.

“Once we had the data set we were then able to go back and redefine how we used it,” Mercer said.

When it was updated to include new developments during the past two years, the idea to gamify it was born. Adelaide opened six new hotels through 2020 and 2021, adding more than 2,100 hotel rooms, which certainly supported the use case during lockdowns.

At the simplest level, users can choose different filters to see, for example, the five-star hotels in relation to Adelaide Convention Centre. It can also be used to locate a venue, hotel, social function space or relevant industry district, such as the BioMed City precinct or Lot Fourteen. But AIME visitors will be able to take the next step and inspect the various business event venues in the city by piloting a fly-through astronaut-style.

Mercer says the product was trialled at last month’s Destination South Australia event in Adelaide and was well received by players trying to win a prize for the fastest time.

“In an industry that has been forced into virtual site inspections and bid presentations, this unique way of storytelling sets Adelaide apart,” Mercer said.

The product was developed by local experts, Aerometrex and Clarity VR.