The enduring legacy of the 2014 G20 Leaders Summit in Brisbane this November will benefit all future conferences held in the Australian city.

The summit will bring 4000 delegates and 3000 media to the city and will provide an opportunity for Brisbane to showcase its exceptional conference facilities, hotels and leisure attractions on the world stage.

As the host city of the 2014 G20 Leaders Summit, Brisbane will build its reputation as one of the friendliest cities in the world through a series of initiatives designed to help visitors easily find their way around including a citywide welcoming strategy and a new integrated Wi-Fi system.

It has been conservatively estimated the summit will pump more than $100 million in direct economic benefits to the city.

Brisbane is already on the map as an Asia Pacific conventions hotspot, and the G20 provides an opportunity to enhance the city’s world-class business events industry as it rolls out the welcome mat to a vast global audience.

Brisbane Lord Mayor Graham Quirk said delegates and visitors coming to Brisbane for the G20 would find out first-hand why the city was fast building its reputation as one of the movers and shakers in the Asia Pacific for meetings.

“Australia has experienced 21 years of consecutive economic growth, and Brisbane’s economy has grown at a faster rate than the national average since 2001,” Cr Quirk said.

“As a result visitors to Brisbane are often astounded by the sophistication of the city, with future-proofed infrastructure, a zest for innovation, enviable lifestyle and climate, and exceptional conference facilities, hotels and leisure attractions.

“We expect the visitors attending the G20 Leaders Summit in Brisbane will return to their home countries and spread the word about Australia’s new world city of Brisbane and its offerings. This will, in turn, help to attract talent, investment and other significant conferences to the city in the key industry sectors of energy and resources, innovative manufacturing, logistics and distribution and health and life sciences.”

John Aitken, CEO of Brisbane’s economic development board, Brisbane Marketing, said the initiatives put in place to meet the needs of G20 delegates and visitors would be invaluable for future event organisers and visitors who choose Brisbane to host their conferences.

Brisbane City Council and Brisbane Marketing will lead a city-wide campaign that includes the development of a welcoming strategy aimed to engage the business events industry at all visitation touch points.

“The roll out of a user-friendly way-finding initiative will add a new dimension to visiting Brisbane for G20 delegates and future delegates and tourists as a whole,” he said.

“Our Brisbane Welcomes the World strategy will also ensure our city’s service and transport industry staff and volunteers have the tools and information to make visitors feel welcome and informed for the G20 visit and thereafter as an important G20-driven legacy.”

Brisbane Convention Bureau director Annabel Sullivan said the 2014 G20 Leaders Summit was one of many recent successes for Brisbane, demonstrating the city’s emergence as a diverse and energised global city and a leading destination for conferences.

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