By Brad Foster

Make it Happen. Make it Matter.  That’s the theme for ICMS Australasia’s (ICMSA) first fully in-person event since COVID began, being delivered at the Mackay Entertainment & Convention this week.

The theme is an apt one given the organising committee of the Queensland division of the Association of School Business Administrators postponed the original dates from May to October 7-9 and committed to making the conference happen this year, making it matter.

More than 250 delegates, sponsors and exhibitors will spend three days sharing experiences and reconnecting with colleagues in a COVID-safe environment.

The ICMSA team have been constantly adapting with changing government restrictions, speakers’ based in Victoria and NSW presenting remotely and developing COVID Safe plans for all elements of the conference.  Off-site events have also been planned to re-invigorate the local business events community as much as possible.

With positive messaging and a demonstrated plan to deliver the conference safely, all pre-confirmed delegates and sponsors remained part of the event, displaying resilience in the face of uncertainty.

While virtual event delivery has become a necessity in the short term, everyone agrees the real joy in working in this industry is through delivering face-to-face events, and the ICMSA Queensland team couldn’t agree more.

ICMSA managing director, Emma Bowyer said: “When our long-standing client confirmed their commitment to pursuing the running of a fully in-person event we threw more resources and team support into `Making ASBAQ Happen’.

“In-person events matter more than ever and we estimate the economic benefits to Mackay being in excess of $1 million.   We’re delighted to be playing a leading role in the recovery of business events efforts across Australia.”

Find out how ICMSA can help you come together in-person by contacting Emma Bowyer on