Singapore – Mark Liversidge, previously the chief marketing officer of a mobile communications business based in Hong Kong, has joined Hilton Worldwide to lead marketing across Asia Pacific.

In his new role based in Singapore, he will be responsible for bringing together all marketing functions in the region into one integrated team, focusing on growing brand awareness and driving market leadership in share of revenue.

He will be leading the company’s portfolio of brands across 18 markets and drive initiatives for Hilton HHonors in Asia Pacific.

Prior to this role, he was in charge of driving the development of the mobile communications business, CSL Limited, and leading 120 marketers across eight departments, including brand and communications, product, pricing, and customer/market research.

Mr Liversidge has developed his career in roles across Europe, Australia and Asia, and previously delivered multiple award-winning projects. He has a degree in business, politics and history from the University of Durham, United Kingdom.