May 19, 2022 | By Bronwen Largier | Image: Tourism Australia
With Tourism Australia’s Australian Tourism Exchange (ATE) wrapping up yesterday in Sydney, the Gold Coast has been announced as the host for the 2023 event, expected to attract 2,000 attendees from across Australia and the world.
The destination will host the event thanks to a partnership between Tourism Australia, Destination Gold Coast, Tourism and Events Queensland and the City of Gold Coast.
“Securing Australia’s largest annual travel and tourism business-to-business event is an enormous coup for the city that will showcase the breadth and depth of Gold Coast’s venues, products and experiences,” said Destination Gold Coast CEO Patricia O’Callaghan.
“A key learning from COVID-19 is that it has radically disrupted the travel conversation and diversified the experiences people are looking to have.
“We have an enormous story to tell here on the Gold Coast with more than $1 billion invested in new tourism infrastructure over the past two years alone including 3,000 hotel rooms either completed or underway.
“The five-day event is expected to immediately inject $9 million into the local economy and will see the entire city come alive through a series of venue activations for scheduled business appointments and networking events.”
The 2023 event will see a return to its full program for the first time since the beginning of the pandemic and may become the largest iteration of the event to date.
“The Australian Tourism Exchange and the global relationships it supports are absolutely critical to rebuilding Queensland’s $6 billion-a-year international tourism industry,” said Queensland’s Minister for Tourism, Innovation and Sport, Stirling Hinchliffe.
“Queensland tourism operators have worked hard during the pandemic by building back better and investing in new and upgraded tourism experiences to attract a new generation of visitors.
“While the ATE will be a significant addition to the Gold Coast’s Economic Recovery Plan, the longer-term international benefit for Queensland tourism will potentially run into billions of dollars.
“ATE is a tremendously important event for international tourism on the Gold Coast, Queensland and Australia.”
The Gold Coast last hosted ATE in 2016.
A closer look at ATE 2022 will be published in micenet on Monday.