April 26, 2022 | By Joyce DiMascio

The Global Association of the Exhibition Industry (UFI) is encouraging participation in Global Exhibitions Day (GED) on June 1, 2022.

Its global advocacy campaign is now running for the seventh time and its message continues to focus on promoting the power of face-to-face events as a driver of economic growth and recovery.

The global peak body says that GED sends the message that everyone in the exhibitions industry is working to empower people and businesses, creating opportunities for millions around the world to make a difference and have their voices heard.

According to UFI, exhibitions have made a “remarkable comeback with some shows around the world larger than they were pre-pandemic, driven by pent-up demand especially from small and medium sized businesses wanting to meet and do business face-to-face.

“Global Exhibitions Day puts the spotlight on the exhibitions industry,” said UFI president Monica Lee-Müller.

“It is a recognition and a celebration of this spirit of innovation and resilience in the industry, and everyone is welcomed to join – working together to showcase who we are as an industry and what vital role we play.”

UFI’s major partners in GED are Clarion Events, Comexposium, Diversified Communications, Emerald, Informa Markets, RX (formerly known as Reed Exhibitions) and Tarsus.

CEO of Informa Markets Charlie McCurdy said the spirit of connection and collaboration are at the heart of the industry’s purpose.

“Over the last few years, we have united as an industry to bring safe, successful events back to life. We’re once again celebrating the magic of face-to-face connection and creating a sustainable future, together.

RX CEO Hugh Jones said nothing speaks of the power of face-to-face events to drive business recovery, growth and innovation as the sight of customers streaming back through show doors.

“But in these fractured times, our events also celebrate the importance of community, of coming together, of shared experiences where everyone is made to feel welcome,” Jones said.

Forty national and international industry associations are collaborating in GED celebrations including the Exhibition and Event Association of Australasia (EEAA).