January 24, 2022 | By Bronwen Largier
Organisers of what will be the first large-scale event for the business events industry in Australia this year have ordered over 2,000 rapid antigen tests as it prepares to test all exhibitors and attendees at the event on February 15 and 16 at ICC Sydney.
Get Local founders Donna Kessler and Gary Bender said the decision not to postpone the event for a third time came after positive feedback from the industry throughout January, including from registered buyers who indicated they are still planning to attend.
“For almost two years, industry buyers have been unable to physically see and source new products, meet face-to-face with their suppliers or network with colleagues,” said Kessler.
“If the industry’s own event does not proceed as scheduled, then what message does that send to the broader business community about meetings and travel generally?
“For the stability of the industry and the economy it is crucial that businesses continue to operate and grow despite COVID-19 and even more so for the industry itself to lead this return.”
The event will be as contactless as possible with handsfree registration and no handouts.
Both the event’s destination partner, BESydney, and the host venue, ICC Sydney, applauded the decision to go ahead with the event.
“It’s important we come together as a sector and demonstrate the true value of face-to-face business events, in the COVID safe hands of event professionals,” said BESydney CEO, Lyn Lewis-Smith.
“Continually cancelling business-to-business events could lead to a huge shift and downturn in the way people market their businesses, make sales and communicate with clients and suppliers,” said Kessler’s co-founder Bender.
“As the first business events tradeshow of 2022, it’s crucial to demonstrate how business events can continue successfully and in a COVID safe way.”