March 16, 2023 | By Bronwen Largier | Image: Eve Clark, General Manager of L3Harris, Fremantle Mayor Hannah Fitzhardinge and Business Events Perth Chief Executive Officer Gareth Martin
The port of Perth, Fremantle is making a play for association conferences in collaboration with Business Events Perth.
Located 30 minutes’ drive from the Perth CBD, Fremantle is putting its industry leaders on show to attract the knowledge based conference market.
The campaign features video pieces with four industry leaders and aims to leverage the destination’s position close to the Western Trade Coast and connections to the maritime, logistics and defence industries as well as to the arts, the blue economy, sustainability and innovation.
“The opening of Walyalup Civic Centre and FOMO, along with new hotels and hospitality venues, means Fremantle is in a strong position to pitch for this business,” said Fremantle’s mayor Hannah Fitzhardinge.
FOMO Freo is a new dining, arts and culture, retail and entertainment offering in Fremantle.
“The city offers the complete experience for delegates in one of the most eclectic and spirited seaside destinations in the world,” said Fitzhardinge.
“For this campaign we approached four representatives from key industry sectors inviting them to talk about doing business in Fremantle.
“Their insights act as powerful testimonials from Fremantle-based businesses, each of which are innovators and leaders in their fields, as to why the city has strong appeal to host conferences and events,” she said.
Business Events Perth CEO Gareth Martin offered a strong endorsement of Fremantle’s business events appeal.
“Fremantle offers delegates so many benefits beyond the conference environment, it’s a colourful tapestry of heritage buildings, street art, little laneways, local characters, culinary delights and natural landscapes,” said Martin.
“There are also many exciting tourism experiences and attractions to offer inspiration for pre and post conference touring and partner programs.
“From the otherworldly collision of musical and creative culture, and world class food and wine; delegates attending events in Fremantle can truly discover why TIME [magazine] calls Freo one of the World’s Greatest Places.
“We’re excited to be working with the City of Fremantle to ensure business event clients are aware of the changes that have taken place in Fremantle over the past few years, making it a vibrant business event destination.
“This project provides business event organisers the valuable tools to present Fremantle as a unique business event destination.”
