November 23, 2021 | By Bronwen Largier
Melbourne Convention Bureau’s (MCB) financial year results from the first full pandemic year show the bureau won 40 events for Victoria which are expected to inject $150 million into the state’s economy.
Almost 66,000 room nights were secured, which is enough to fill the city’s growing hotel capacity three times over.
“Driving economic and social progress for Victoria by securing and delivering world class business events, has provided MCB with a strong sense of direction in the shadow of the COVID-19 pandemic,” said MCB’s Chief Executive Julia Swanson.
“Against this backdrop, we have delivered a sound result, strengthening Melbourne’s position as a global leader in business events and reinforcing Victoria’s reputation as Australia’s event capital.
“Our strategy has been the right one to guide the organisation in laying the foundation for a bright future for business events in our state.”
Melbourne now has 118 events secured for delivery between 2022 and 2028. These events are expected to bring over 133,000 delegates to Victoria and have an economic impact of $804 million.
Financial year results also show MCB’s domestic subvention fund, the National Business Events Program, which took applications from May to June 2021, will inject $102 million in to the local economy from approved events in 2022.
A second round of subvention funding applications for Melbourne took place this financial year. Although applications are now closed for events in the city, funding to take events to regional Victoria is still available.