The Asia-Pacific Incentives & Meetings Expo scheduled for February 18 and 19 in Melbourne could see record attendances in 2014, with news that hosted buyer numbers are 46 per cent ahead of where they were at the same time in 2013.

AIME exhibition director, Jacqui Timmins, believes the increase in numbers is due to the popularity of AIME’s hosted buyer program as well as strong key partnerships.

“Showcasing over 750 exhibitors from five continents, we know that AIME is an ideal event for meetings and events buyers but we have also been working to tap into new audiences via our ambassadors, who are located around the globe,” Ms Timmins said.

“Ambassadors are senior-level industry professionals whose role is to identify and invite key clients from their region, and the key markets they work in, to attend AIME as a hosted buyer.

“Our team of existing ambassadors have been working to target the high profile buyers that our exhibitors want to see at AIME, whilst our new ambassadors, such as Destination Asia and Hyatt Hotels & Resorts, have been able to reach out to their networks uncovering brand new buyers that our exhibitors have not seen before at the show.”

The AIME hosted buyer program is 90 per cent larger than any other in Australia, attracting top level decision makers.

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