Trevor Gardiner, CEO of Centium Software, noted that EventsAIR works behind the scenes in real time to make sure that only the targeted prospects are uploaded to Facebook and Twitter.

“When they apply a specific filter in EventsAIR, for example, exhibitors from the previous year’s event, then only the identified list of exhibitors is uploaded as a Facebook or Twitter audience,” Mr. Gardiner said. “The PCO or meeting planner simply defines an update schedule and after that, EventsAIR does the rest. If a prospect registers for the event, they are removed from the next upload of that audience. If new prospects are added, they are automatically updated as well.”

The EventsAIR Social Media Marketing Automation Tool is available to all users as a standard feature of their EventsAIR license starting with the Version 5.2 released mid-April 2017.