September 14, 2022 | By Bronwen Largier | Kai Hattendorf from UFI, the Global Association of the Exhibition Industry, will speak at the EEAA conference in December

The Exhibition and Event Association of Australasia (EEAA) has announced the program for its 2022 conference, taking place on December 7.

The conference will feature a strong contingent of both international and local speakers who lead the exhibitions industry.

International voices on the program include Kai Hattendorf, managing director and CEO of UFI, the Global Association of the Exhibition Industry, Ken Holsinger, senior vice president of strategy at US event giant Freeman, and Richard Ireland, CEO of Clarion Events Asia and president of the Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS).

Australian leaders on the program include former EEAA president Spiro Anemogiannis, also the managing director of major industry player Informa Australia, Elissa Duke, head of operations at Melbourne Convention & Exhibition Centre, and Matt Pearce, CEO of Talk2 Media and Events, which organises several consumer exhibitions as well as the major business events trade show for Australasia, the Asia Pacific Incentives and Meetings Event (AIME).

Topics to be covered include data, sustainability, the return of events, the new exhibition model and the current exhibition landscape in Australia.

HSBC’s chief economist for Australia, New Zealand and global commodities, Paul Bloxham, will also provide a local and global economic context for Australia and the Asia Pacific.

The conference will be followed by an awards gala dinner. Both parts of the gathering will be held at ICC Sydney.

EEAA president Nicole Walker said the objective of the event was to empower members with market intelligence to help them plan for what’s ahead.

“These occasions are powerful – they allow our members to interact with speakers and share news and experiences with their peers,” she said.

The event is open to both members and non-members of the association.