In Melbourne, any incentive program is possible. Delegates will be inspired by the range of exciting, unique and rewarding experiences, which the Melbourne Convention Bureau can facilitate.


Arrive in Melbourne and check into one of the city’s many five-star hotels. Take in the sights of the city from a luxury boat as you cruise to Docklands, one of Melbourne’s superb waterfront precincts. Devour some local food and wine at a welcome lunch at Sketch on Docklands’ Central Pier. For dessert, make macaroons or pastries under the instruction of renowned bakers at Mill & Bakery and afterwards explore Melbourne’s hidden secrets with a walking tour of the city’s vibrant laneways and arcades. In the evening delegates can delight in the eclectic range of restaurants at South Wharf Promenade for an exclusive progressive dinner on the southern bank of Melbourne’s Yarra River.


Take a flight of discovery through the Melbourne sky while eating breakfast in a cabin on the Southern Star Observation Wheel. Depart Melbourne for a day trip to the Mornington Peninsula where you can pick delicious fruit and olives on one of the region’s many farms or explore the beautiful landscape from the saddle of a horse while visiting some of the area’s top wineries. Then, discover why locals and tourists adore the spoils of T’Gallant Winery with lunch and wine to match. Delegates can then indulge in pampering at Victoria’s first natural hot springs and day spa centre, Peninsula Hot Springs followed by an exclusive dinner at Melbourne’s famous Regent Theatre before watching a show.


Make fascinators under the instruction of one of Melbourne’s top milliners (for the evening’s gala dinner) or take a coffee tour of Melbourne’s renowned roasters to learn the art of ‘cupping’ and how to make the perfect coffee. Soak up the awe-inspiring views of Melbourne while eating lunch at the southern hemisphere’s highest viewing platform in the Eureka Tower. The adventurous can then experience ‘The Edge’, a glass cube that projects three metres out from the building, suspended almost 300 metres above the ground, while the fashion-conscious can shop up a storm under the guidance of a personal shopping assistant at Melbourne’s newest department store, Myer’s Emporium. For a culinary adventure to remember, take a private train out to Flemington Racecourse where a Melbourne Cup-themed gala dinner will be held. m