August 25, 2021 | By Bronwen Largier

Independent hotel group Crystalbrook Collection has hopped on the vaccine incentive bandwagon, offering free room upgrades to vaccinated guests who book at their Australian hotels by the end of October for stays until December 20, 2021.

“The effects of ongoing lockdowns have been devastating to hotels, restaurants and bars and to the people that work within these industries,” says Crystalbrook Collection CEO, Geoff York. “Vaccination is the key to saving our industry.”

“Offering an upgrade to guests who have vaccinated themselves against COVID-19 is a small gesture of thanks so that we can revive travel and hospitality.”

Major Australian airline Virgin Australia has also flagged its intention to offer vaccination incentives, announcing “hundreds of prizes including one million Velocity Frequent Flyer Points” for members of their loyalty program, with more details to be released closer to the opening of the initiative.