Considered Australia’s leading tourism and events city, Sydney offers a truly multifaceted destination appeal for business and leisure travellers: it is a dynamic hub where commerce and culture intersect with creativity and intellectual clout. It is energetic, ever-changing and entertaining.
Global in its outlook and makeup, the harbour city attracts business leaders keen to make their mark, thought-leading researchers challenging the impossible, and educators inspiring future generations. It is a city that boasts both natural and man-made beauty – a stunning harbour environment and some of the world’s most recognised built structures. It also boasts brains. This powerful and intoxicating blend is key to its success in attracting people from all over the world for business, pleasure and leisure.
Recently, Sydney topped the Reputation Institutes’ City Reptrak 2013 Report, and was again voted the World’s Best City by readers of Condé Nast Traveler and World’s Best Festivals and Events City by the International Festival and Events Association. The city is the number one city in Australia in the Trip Advisor Travellers’ Choice Awards, and this year Sydney was also awarded the World’s Safest and Friendliest City in the bi-annual Anholt-GfK City Brands Index (CBISM).
Sydney is also dynamic, with billions of dollars of new infrastructure and major projects planned and underway including the 20-hectare Darling Harbour redevelopment featuring the International Convention Centre Sydney (ICC Sydney).
Lyn Lewis-Smith, CEO of Business Events Sydney (BESydney) comments, “Sydney needs an iconic, contemporary and versatile meetings precinct befit of Australia’s global city. The new centre delivers all of this – and more! This innovation hub in the heart of Sydney will create opportunities to host more international events that help to drive our knowledge economy. The precinct will also be a hive of residential and retail, leisure spaces and more. It will connect our educational, creative and multicultural precincts. Above all, it will have the character, dynamism and energy for which Sydney is renowned.”
“Business Events Sydney works hard to understand what’s important for event owners. Strategy and relationships drive successful international events that deliver long-lasting legacies for all involved. With this approach we’ve secured many events that will take place across Sydney from 2014-16. And, we’ve secured events from 2017 and beyond for the new ICC Sydney – Australia’s largest fully integrated convention and entertainment precinct.”
“This is an amazing proof point of the global confidence in Sydney’s ability to deliver. Especially from a client base that is traditionally risk averse. This just reinforces our solid reputation for successful events and event infrastructure. Sydney is open for business.”
The Darling Harbour redevelopment will cement Sydney’s status as a hub in the Asia-Pacific where the world’s brightest minds gather to meet, celebrate and do business, now and in the future. m
Immediately identifiable by landmarks alone, Sydney is proud to share the iconic space of leading global cities with contemporaries including New York, London and Paris.
The city is, as we know, at the top of many people’s destination bucket list. Australia’s leading convention bureau, Business Events Sydney (BESydney), is quick to capitalise on this position, but the team also knows that postcard perfect settings and clear blue skies are not enough to secure business for the city, especially in the current budget-conscious and savvy corporate incentive market.
Today’s incentive clients want to break new ground, make their mark on a city, and inspire their workforce. Whether this is through a never-before-done stunt, an innovative corporate social responsibility initiative or sincere government and business engagement, they are looking to give delegates a unique and outstanding experience that has a genuine impact on employee satisfaction and retention. Experiences need to be enriching and educational, inspiring and authentic.
In July, Sydney hosted the Perfect China Leadership Seminar, welcoming 3,000 Chinese direct selling representatives to the harbour city. BESydney’s General Manager of Event Delivery, Robyn Johnson, said “For the program to succeed there was no question that a whole-of-city approach was essential. BESydney worked closely with the client, the inbound tourism company, the event company, the New South Wales (NSW) Government, Sydney Airport and its retailers, and our local hotels and attractions, collaborating to ensure that Perfect China and its delegates felt like stars from the minute they arrived to the final farewells. New deals were brokered, new initiatives were developed and unique experiences were created to deliver beyond the client’s expectations. This is the new norm.”
The Perfect China Leadership Seminar was a success even before delegates arrived in the city. Following Perfect China’s announcement that the 2013 incentive would be held in Sydney, the company saw a 20% growth in performance and a 20% increase in qualifiers for the trip. These statistics alone are a great testament to Sydney’s iconic status as one of the world’s greatest business and incentive destinations. “These statistics demonstrate serious, tangible ROI, and the benefits of the incentive program are ongoing. Delegates have returned to China and their overall response to the Sydney trip continues to be overwhelmingly positive,” continues Ms Johnson.
“In fact, Sydney’s repeat business is testament to its ability to deliver. Incentive and corporate meeting planners advise that much of the repeat business Sydney receives from Asia is due to the destination’s diverse range of touring options and exceptional event delivery. Seven incentive clients from Asia have returned to Sydney and NSW at least once and LG’s annual incentive program from Korea, for example, returned to the city for the third time this year”.
For first-time and repeat visitors alike, Sydney is truly a destination that inspires, motivates, rewards and, importantly, delivers. m