NAME: Melinda Kibukamusoke
BUSINESS: National Museum of Australia
POSITION: Venue manager
What are you working on right now in anticipation of a return of events?
The museum is undergoing exciting new changes to build a bigger and better visitor experience. The redevelopment includes a new multi-use function space which immerses guests among the Museum’s “Life in Australia” galleries. Our in-house Museum Audio Visual Team has also invested in cutting edge technical equipment and we are ready to offer hybrid events with live streaming capability. I am looking forward to showing off this amazing new venue and how the museum involvement can complement events and create a truly memorable experience.
What’s one lesson you have learnt during the COVID-19 lockdown period?
To remain flexible with the changing environment and think creatively about how to respond to the new challenges that our industry faces.
What do you value more now than you may have pre-COVID-19?
Spending time together with my family during lockdown was very special. I really enjoyed how simple life became and enjoyed some slow time.
How do you think events will change in the future?
Live events will become more focused and smaller and I think that organisers will examine their ROI and look for a venue that is confident in providing COVID safe environment.
Hybrid events are obviously going to be the way of future as organisers consider not only ROI on large events but the safety of their delegates. Anonymity is also a thing of the past – registrations are going to be far more in-depth as contact tracing seems to be here to stay for the foreseeable future.
Why are events important?
Even though there has been a significant shift towards a digital world, live events still offer valuable face to face experiences to strengthen relationships. Events bring people together and give the opportunity to actively engage with each other. Holding an event at the National Museum of Australia leaves a valuable and lasting impression for guests.