NAME: Darren Russell

BUSINESS NAME: Elite Event Technology

POSITION: Owner & Managing Director

What are you working on right now in anticipation of a return of events?

Cleaning, maintenance, training, new processes.

What’s one lesson you have learnt during the COVID-19 lockdown period?

That no matter how much extra time we have, we can always find ways to better our processes.

What do you value more now than you may have pre-COVID-19?

Time for self-care, exercise, time with friends and family… just time in general.

How do you think events will change in the future?

Personally I think events will never be exactly the same as they were ever again. I believe some controls will remain forever now. People I feel will also be nervous for some time into the future as events do start to come back.

Why are events important?

Our events industry is so far reaching for the economy, employment, peoples’ knowledge and entertainment. All of these factors make events a vital part of society.