Conventions and Incentives New Zealand (CINZ) is joining forces with Tourism New Zealand in a bid to secure more business events for the country.

The two organisations will be working together on the 100% Pure New Zealand stand at the AIME 2014 in Melbourne on February 18 and 19.

“AIME is the must attend event in the Asia-Pacific region for the meetings and events industry and it is vital that New Zealand has a strong presence,’’ CINZ chief executive Alan Trotter said.

Key suppliers from across New Zealand will be joining CINZ and Tourism New Zealand on stand at AIME. They include Air New Zealand, the Auckland Convention Bureau, Business Events Wellington, Claudelands, Hamilton & Waikato Tourism, Heritage Hotels, Millbrook Resort, Millennium Hotels & Resorts, the Queenstown Convention Bureau, the Rotorua Convention Bureau, Rotorua Events & Venues, SKY CITY Auckland Convention Centre and the Langham Hotel Auckland.

“It makes perfect sense that CINZ and Tourism New Zealand’s business events arm should work together with our partners to ensure that delegates attending AIME leave impressed with the options and opportunities available in New Zealand for meetings, conferences and incentive travel.’’

CINZ has been at the forefront of attracting business events to New Zealand for many years but the government has recently set aside $34 million over four years so that Tourism New Zealand can help grow the business events sector.