BY SIRIMA EAMTAKO 

NAME OF EVENT EMEA TAB Team Vacation 2013
CLIENT Herbalife Europe Limited
VENUE Angsana Laguna Phuket
WHEN May 14-19, 2013
PAX 1100
DMC Asia World Destination Management
PRODUCTION Inspired Event Travel
BUDGET Undisclosed

Event overview

Herbalife Europe Limited held a six-day vacation for 1100 of its top independent distributors from Europe, Middle East, and Africa in Asia. Thailand’s top beach resort destination, Phuket, was selected as the event destination. Angsana Laguna Phuket hosted 676 guests, the largest number of participants within the group, and also organised a welcome cocktail party for 800 guests at its XANA Beach Club.

Execution

Angsana Laguna Phuket welcomed 676 guests that arrived on May 14 from different cities in Europe, Middle East and Africa. The resort’s Hospitality Lounge was blocked for their arrivals throughout the day. Herbalife-branded signage, flags, and pull-up banners were brought in to welcome guests and create anticipation of what was to be expected during the six-day period.

The programme kicked off with a welcome cocktail party for 800 guests at the beachfront XANA Beach Club. The venue was transformed into an alfresco entertainment venue, complete with a state-of-the-art sound system and 35-metre swim-up pool bar with built-in LED lighting that burst into action when the music started. Guests were greeted with floral garlands from ladies in exotic Thai costumes. The highlights of the night included fire and percussion performances.
During the stay, all 1100 guests were treated to daily dinners at Laguna Phuket hotels’ F&B outlets. Customised souvenirs such as Herbalife’s branded shorts, t-shirts, towels and other gifts were delivered to guests’ rooms daily. Throughout their stay, guests made use of complimentary facilities at the resort such as yoga and Pilates classes, kayaking in the lagoon and beach volleyball. A specially set-up boot camp by the beach with trainers provided beach activities daily and was popular with Herbalife’s guests.

The event ended on a high note with the gala dinner held at Latitude, the 1000-square-metre marquee located by the lagoon within Laguna Phuket complex. A spectacular red carpet welcome was set up and organised by a local event production company, Inspired Event Travel, with staging and specialised lighting to create a unique Supper Club theme for the evening. A famous local band and cabaret show kept guests entertained while they enjoyed a Thai and International buffet spread catered by the resort.

Challenges & triumphs

The biggest challenge for Angsana Laguna Phuket’s housekeeping team was to deliver customised gifts to over 300 rooms on a daily basis. There were different sizes of t-shirts and shorts that had to be delivered to specific guests, and the housekeeping team showed that they had lived up to the client’s expectations by delivering the task without any glitches.
During the stay, attendees were made to feel that little expense had been spared.

Event feedback

The client expressed their satisfaction at the resort’s ability to facilitate smooth check-in and check-out, which also involved room changes and other specific requests from guests. They were also impressed with the capability to deliver quality guaranteed F&B for a large number of guests on a daily basis.
From the venue’s standpoint, having a hospitality lounge “specially built to cater to big groups made the welcome experience of Herbalife’s guests much more impressive. Also, our FIT guests were not interrupted at the front office area,” Angsana Laguna Phuket front office manager, Kanittha Detmak said.
The resort’s assistant director of events, Mirel Kostons, said that guests were impressed with the welcome cocktail party at the XANA Beach Club.
“The combination of sleek modern décor and lighting system filled the space with an impressive display of changeable colourful LED lights, giving a fashionable feel to the space.”

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