By Samantha Coomber

ORGANISER Indika Energy, whose president director Wishnu Wardhana was chairman of APEC Business Advisory Council 2013 and chairman of APEC CEO Summit 2013
type Conference
VENUE AYANA Resort and Spa Bali
WHEN October 1-5, 2013
PAX 400
BUDGET Undisclosed

Event overview

The APEC CEO Summit was held in Bali last year, and AYANA Resort and Spa Bali in Jimbaran was appointed an APEC Host Hotel after launching new MICE facilities in early 2013. The APEC Business Advisory Council (ABAC) CEO Conference was attended by Indonesian government ministers and CEOs from some of the world’s largest private and public corporations, including Mistubishi, Fedex, Chevron, Freeport, Caterpillar, and Indonesia’s state-owned oil company Pertamina and Bank of Indonesia. The conference was an opportunity for these CEOs to share issues affecting their industry and trade and to highlight common issues placed on the agenda for further discussion at the APEC Summit. It was also attended by 170 Young Entrepreneurs of the Year who presented ideas to the conference, and almost 300 spouses who got involved through the Spouse Programme, which included setting up a “market” in the Ballroom Courtyard where entrepreneurs could market their products.


The event involved six months of planning and coordination, and relied upon the opening of a new sister hotel RIMBA Jimbaran Bali in early September to accommodate all participants on-site at the conference venue. The conference was held at AYANA’s new MICE facilities, including the extended Ballroom, new high-tech classroom-style amphitheatre, meeting rooms, and VIP boardroom. Accommodation was split between AYANA and RIMBA, with RIMBA accommodating 200 participants.


AYANA’s catering team arranged a Balinese cultural theme for the Welcome Dinner, held at the resort’s cliff-edged lawn with spectacular views across Jimbaran Bay and Indian Ocean. Participants gathered at sundown to enjoy AYANA’s famous sunset views and a traditional Kecak dance performance, before tucking into an extensive buffet that showcased the finest Asian and Western cuisine.


The conference involved the main event at the Ballroom, as well as break-out meetings for the ABAC committee, VIPs, Spouse Programme and SME Young Entrepreneurs. It required high-tech AV equipment and VIP set-up for top-level CEOs and government ministers, and the highest level of security, which included 24-hour police security and three screening check-points (at the main entrance, business centre, and ballroom frontage).

Challenges & triumphs

The main challenge was ensuring RIMBA opened on time, which also turned out a triumph. The resort’s management remained committed and ensured the event ran smoothly with all participants accommodated on-site, attending the conference at AYANA’s new MICE facilities.

Event outcome

This event strengthened the property’s position as Bali’s newest MICE destination.
“With the combined facilities of two resorts, AYANA and RIMBA, we’re now in a position to target much larger conferences and weddings and to support group accommodation requests of up to 350 rooms,” stated AYANA general manager, Roger Habermacher.