May 24, 2021 | By Bronwen Largier
Business Events Victoria (BEV), which works to attract business events to regional Victoria, has welcomed the $1.7 million in funding it has been allocated over the next four years in the state budget, but the organisation’s Executive Officer says they will continue to push for a dedicated regional events subvention fund.
“This long-term commitment by the Victorian Government is a fantastic outcome and is testament to the important role business events play as a key driver in the regional Victorian visitor economy, particularly during the traditionally quieter shoulder season and mid-week,” said BEV Executive Officer Chris Porter.
“The regional business events and tourism sector as a whole has been one of the hardest impacted by the COVID-19 pandemic and this positive funding announcement allows BEV to ensure its continued long-term strategic planning into the future and support the industry’s recovery from the pandemic.”
But Porter also said the establishment of a Business Events Support Fund remained critical to keep pace with what was on offer in other parts of regional Australia.
“This will ensure that regional Victoria is competitive with other regional destinations around Australia that already provide significant financial support for national events occurring in regional areas.”
“We see the Business Events Support Fund as being a critical missing element to ensuring that regional Victoria remains competitive in attracting these national business events, both now and into the future.”
Destination NSW currently has a subvention fund running through its Meet in Regional NSW business unit. In Queensland a number of destinations offer individual subvention opportunities. In Victoria, Geelong offers a fund for business events in its region.