May 14, 2021 | By Bronwen Largier
Business Events Sydney is celebrating the latest in a slew of bid wins as it makes its presence felt in the domestic market.
ICC Sydney will host the Australian Physiotherapy Association’s national conference in 2023, which is expected to bring 1,800 delegates from around Australia to Sydney and inject $4.8 million in direct expenditure into the state’s economy.
BESydney has won 10 events for New South Wales this year, including two in the last few days. A mix of domestic and international business, the events will bring 14,450 delegates to Sydney and have an estimated direct expenditure of $46 million.
BESydney CEO Lyn Lewis-Smith said the latest wins were another indication of the increasing need and confidence to meet in person.
“We’re thrilled to see Sydney continuing to win business events both locally and overseas and business visitors’ growing confidence to choose Sydney for their next meeting.
“Business leaders know there is a need to bring their people back together in-person, to reconnect and collaborate, and we are really seeing the momentum in those meetings now being confirmed.”
With Business Events Sydney primarily internationally focussed prior to the pandemic closing Australia’s border, the organisation is now flexing its muscle in the domestic market.
“With COVID impacting our industry hard, we’re lending our business event promotion and acquisition expertise to help our industry fight for the state’s major share in the country’s previously vibrant domestic business events calendar – and we’re starting to see some strong results,” said Lewis-Smith.
BESydney currently has 89 domestic and international business events locked in between 2021 and 2026, worth over half a billion dollars to the local economy, in direct expenditure alone, with additional economic activity driven by the supply chain involved in delivery of each event.