Vivid Sydney, the annual 18-day festival of light, music and ideas, named Australia’s Event of the Year in 2013, is a major drawcard for attracting international conferences, incentives and events to Sydney, according to BESydney CEO Lyn Lewis-Smith.
“Vivid Sydney has proven to be very popular among international guests and over the past few years we actively encourage the business events we’ve secured to align their programs to the city’s existing calendar of major events,” she said.
“This allows delegates to enjoy a truly immersive experience in our city and provides a unique and dynamic backdrop for the world’s creative minds to connect.
“Last year, six international events were held alongside Vivid Sydney and this year 18,000 delegates from the 105th Rotary International Convention will be just some of the global visitors taking part in this year’s festivities.”
During the Rotary convention, the Rotary E-Club of Greater Sydney will play host to a spectacular ‘Vivid Visions’ cruise on Sydney Harbour that will be illuminated for the festival. Rotarian delegates will set sail on authentic 1920s twin sister Tall Ships for an evening of light and sound.
“The value of Rotary’s ‘End Polio Now’ message as part of the Vivid ‘walk’ is immeasurable,” former treasurer of Rotary International and chairman of the Sydney 2014 Host Organising Committee, Barry Thompson, said.
“No other promotion offers exposure of Rotary’s greatest humanitarian project to hundreds of thousands of people during the two-week period.
“It is a lasting message with real impact that has potential to win public support for Rotary,” Mr Thompson said.
The 105th Rotary International Convention is one of the world’s largest annual international business events and will inject an estimated $63.8 million into the local economy during the four official convention days in 2014. The four-day convention will also be one of the largest and most lucrative business events ever mounted in Australia.
Rotary’s event organiser has gained NSW State Government and citywide support with the City of Sydney, Sydney Airport, Sydney Harbour Foreshore Authority, DNSW and Sydney Olympic Park Authority providing welcome banners for the 18,000 delegates from Sydney Airport to Darling Harbour and Sydney Olympic Park, where the convention will be held.
Some 148 countries will be represented at the convention with large contingencies from Taiwan, the US, Japan, Korea and Australia.
As part of the convention, Rotarians will attempt to set the world record for having the most flags on the Sydney Harbour Bridge and the most people on the BridgeClimb experience at the same time.
Bigger and brighter in 2014
This year’s Vivid Sydney will feature the largest program of light, music and ideas in the event’s six year history.
Taking place from May 23 to June 9, the festival includes large-scale light installations and projections (Vivid Light); music performances and collaborations (Vivid Music including Vivid LIVE at the Sydney Opera House); and creative ideas, discussion and debate (Vivid Ideas) that celebrate Sydney as the creative hub of the Asia-Pacific.
Vivid Ideas will feature 15 signature events in 2014 with 12 keynote seminars from globally recognised designer and artist Candy Chang; media strategist and expert in unconventional marketing Ryan Holiday; Sara Critchfield, editorial director of Upworthy – the fastest growing media company of all time; global leader of the 4D printing movement Skylar Tibbits; and director Joshy D of REBEL8, one of the world’s most credible youth brands.
This year for the first time, the harbour will join in Vivid Light like never before, with Harbour Lights – ferries and vessels decked out in LED lights, their colours computer-controlled by satellite navigation as they pass through the harbour. A new CBD precinct Martin Place will also dazzle audiences with giant light installations, and new Vivid programming at Carriageworks, the Seymour Centre, Sydney University and The Basement will take the event and its music content, into more locations.