By Brad Foster
The Northern Territory Government last week announced a $5 million cash splash to entice tourists to the Territory. Sadly, at this stage, there has been no additional allocation or campaign for the business event sector.
The Never Before NT Summer Sale is a partnership between the NT Government with travel retailers including Helloworld, Flight Centre and Holidays of Australia. The campaign offers an additional discount of up to $1000 on a Northern Territory holiday, allowing travellers to save on flights, accommodation, tours, attractions and hire vehicles. The savings are based on a set discount of $200 for every $1000 spent on a Northern Territory booking.
In contrast, those considering the NT for a business event can access the Business Events Support Fund which micenet is told is “still available for organisers of eligible business events at the bidding or consideration stage” and they can apply for funding of $100 per delegate.
micenet understands that this was a fund set up prior to the impact of COVID-19.
We have not heard of any new initiatives but will make sure readers know about them if and when they are initiated.