September 22, 2021 | By Bronwen Largier

Even with the region in lockdown, Business Events Geelong is making moves to build its future business pipeline, offering a $50 per delegate incentive to attract conferences and events up to the end of 2023.

The offer is a partnership between the bureau, Regional Development Victoria and Great Ocean Road Regional Tourism and aims to bring business events to the Barwon South West region, including the towns of Geelong, Aireys Inlet, Apollo Bay, Camperdown, Colac, Hamilton, Lorne, Port Campbell, Port Fairy, Queenscliff, Portland, Torquay and Warrnambool.

Organisers applying for their slice of the $200,000 up for grabs must be new bookings for the region and must lock their event in by the end of the financial year, for event delivery up to December 31, 2023.

Any funds granted must be spent on event costs, including accommodation, venue hire and transport.

“It’s no secret that our industry has faced a number of challenges over the past 18 months, but it is now time to look to the future to find solutions on how to best move forward once state and international borders are open again,” said Business Events Geelong Convention Bureau Manager Mark Day.

The bureau has brought a new recruit onboard to help manage the program.

Dana Broekhuizen joins the team as Sales and Marketing executive, bringing with her more than a decade’s worth of experience running domestic and international corporate events and incentives, most recently as the Trade and MICE Marketing executive at Club Med.

“I can’t wait to inspire meetings, incentives, conferences and events to visit our beautiful corner of the world. There’s such a huge variety of things to see, do and eat,” she said.